Our Airbnb campaign executes the idea: “Don’t be a stranger.” Travelers near and far are able to connect by writing postcards, sharing what made their Airbnb stay unique. After writing, postcards are uploaded to a microsite where users can browse through the digital collection based on location. Postcards can also be uploaded to Instagram using the tag #dontbeastranger in hopes of winning an all-expense paid vacation to their dream destination. Together, travelers can experience the world by words of insight, opportunity, and adventure.
Copywriter: Sydney Bonner
Visitors are welcomed with physical Airbnb postcards to share with travel community after their stay.
Airbnb #DontBeAStranger Virtual Postcard Social Experience
Airbnb launches database, dontbeastranger.com, where guests upload their postcard experience to share with travelers. Users access their account through Instagram and directly share postcards online.
Airbnb promotes a contest for the user who tags the most Airbnb Experiences on social media and uses tag #dontbeastranger. The winner receives an all-expense paid vacation to dream destination.