Airbnb knows guests desire experiences, rather than destinations. Using the hashtag #DontBeAStranger, we developed a digital platform for current guests to use their Instagram account to share experiences with future guests.
Airbnb #DontBeAStranger Virtual Postcard Social Experience
Airbnb launches a database, dontbeastranger.com, where guests upload their experience to share with travelers. Users access their account through Instagram and directly share online.
Airbnb promotes a contest for the user who tags the most Airbnb Experiences on social media and uses tag #dontbeastranger. The winner receives an all-expense paid vacation to dream destination.