Everyone likes a good mystery or conspiracy theory. The last presidential election had tons of conspiracies thrown around and across the political spectrum. Doritos decided to take advantage of the situation for launching a campaign for new limited edition flavor called Doritos Redacted, by having clues and puzzles scattered across social media involving politics and conspiracies. The first person to guess the new flavor gets to go to an all-access Doritos Launch party full with celebrities and others associated with conspiracies and conspiracy related entertainment, where the unique flavor is revealed. Who knows what the flavor is...Russian Vodka? Alien Megafruit? Espresso?
Copywriter: T. Marshall Upchurch
Music courtesy of: Asche & Spencer