Fantasy Flight
Fantasy Flight, one of the leaders in the board game category resurgence, needed to expand its audience via an emphasis on more timely and relatable products, as well as an updated and more approachable brand image. We updated the Fantasy Flight logo and font to be more modern and in keeping with their industry. Focusing on three game lines that surrounded easily recognizable IPs, we created an advertising campaign that emphasised the power that these games could have overstimulate someone’s imagination, and cautioned that consumer would need to imagine safely when playing these titles. Comic Con and similar conventions were a primary target for several of our ads.