Fender Rock & Roll World Tour

Fender is the guitar on which the history of rock & roll was born. What if fans could experience rock & roll history where it happened? We created an app so that the faithful of rock could go on a Rock & Roll pilgrimage; explore the venues where the legends were born as if they are standing in the audience.

Nostalgia isn’t the only thing this app offers. After taking the tour, they can use the app to order the Fender dedicated to that artist or venue.

The 2019 Young Ones ADC jury thought this was pretty cool, and they tossed out a merit award to me.

Art Director/Designer/Animator/Video Editor: Shane Matula
Copywriter: Jake Webber
Music courtesy of: Asche & Spencer
360 Video by: 360VR