Doritos Redacted

Doritos develops a new flavor and needs to launch big. Our idea: take advantage of the current political climate.

Via social media, consumers try to be the first to learn the new flavor and gain VIP admission to a star-studded Doritos Launch Party, where celebrity guests known for their relation to conspiracies are in attendance (think movies like Inception, Adjustment Bureau, Jason Bourne, etc). Redacted Doritos is born.

Subtle clues on the bag, government conspiracy videos, and embedded puzzles on social media offer clues.


Copywriter: T. Marshall Upchurch
Music courtesy of: Asche & Spencer