Lund’s Swedish Pancakes

Problem: Make Lund’s Swedish Pancakes standout in a category that is saturated by so many breakfast food choices.

Solution: Bring to the forefront why Swedish Pancakes are unique by highlighting Swedish Culture and how Lund’s Swedish Pancakes tastes different from your regular pancake.

Art Director/Designer: Shane Matula
Copywriter: Sydney Bonner

Packaging approach before

After
Combining traditional Swedish folk and modern art showcases a quirky brand personality. Adding in a specially printed insert of recipes, coupons and Swedish factoids, brings the product experience to a higher level of enjoyment.

Print
A series of print ads reveal what separates Lund's Swedish Pancakes from an average pancake, along with some unusual details about Swedish culture.