Lund's Swedish Pancakes
There's something unusual about Lund's Swedish Pancakes that the average pancake cannot compete with. After experiencing the first bite, your taste buds will send you on a journey to Sweden and back for seconds.

Copywriter: Sydney Bonner



A series of print ads reveal what separates Lund's Swedish Pancakes from an average pancake, along with some unusual details about Swedish culture.



The packaging of Lund's Swedish Pancake Mix reflects both traditional Swedish folk and modern art in order to showcase the uniqueness and individuality of the product. The packaging was redesigned to give it an more modern look.


Lund’s lets you transform yourself into a blonde Swedish model. As long as it doesn’t stand between you and a plate of pancakes.

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