Netflix Brand Identity
Netflix leads the way in streaming entertainment. Our assignment? Make the interaction with the consumer as entertaining as the brand's products. We developed an experiential brand identity that demonstrates Netflix as the viewer's entertainment toy box. A redesigned website UX guides viewers to what they prefer more efficiently. Finally, we share the brand experience through playful advertising that reminds viewers that Netflix is an escape from the stresses of the world.

Copywriter: Gabe Guerra
Music courtesy of: Asche & Spencer


A new identity was created to convey the idea that Netflix is your entertainment toy box.

A new website was designed that features a new toy box experience with each visit.