Cadillac #ProveThemWrong

Problem: Women are frequently stereotyped as bad drivers. A stereotype that is still perpetuated today by internet trolls on social media.

Solution: Prove the stereotypes and trolls wrong by having a woman behind the wheel of Cadillac’s top performance vehicle, the CT4-V Blackwing.

Group Creative Director: Steve Kerry
Associate Creative Directors: Allie Haroutunian & Austin Ho
Art Director: Shane Matula
Copywriter: Catrina Weiss
Producer: Jacob Kiehle