Cadillac: Reimaging the Wheel
Problem: Introduce Cadillac’s largest and most iconic nameplate redesigned from the ground up to fit into the EV category.
Solution: You don’t have to reinvent an icon, but you can reimagine it. We paired an icon with an icon to debut the ESCALADE IQ to the world by taking over Times Square and the surrounding areas.
Executive Creative Director: Craig Crawford
Creative Directors: David Fredette & Ricardo Gurgel
Copywriters: Catrina Weiss & Claudia Craig
Art Directors: Nicole Borchenko & Shane Matula
Producer: Jacob Kiehle
CGI Production: BCN Visuals
Social Media-Pre Reveal
We announced and teased to the world that a special event was taking place around this reimagined nameplate.
Social Media-Reveal
We celebrated the revealed ESCALADE IQ and its entirety both across Timesquare and Social Media.