Fender Guitars

Problem: Promote Fender’s Artist Series. A series of guitars that look and sound like the same ones Kurt Cobain and others had in their hands.

Solution: Fender is the guitar on which the history of rock & roll was born. Bring that history, the stories behind it, and nostalgia to life in the palms of your hands.

Art Director/Designer/Animator/Video Editor: Shane Matula

Print
There are always stories behind the music. For the Artist Series line, we imagined what if one of the most important aspects of the band, the instruments could tell their own stories.

Copywriter: Zach Reed

Mobile App
We created an app so that the faithful of rock could go on a Rock & Roll pilgrimage; explore the venues where the legends were born as if they are standing in the audience.

Nostalgia isn’t the only thing this app offers. After taking the tour, they can use the app to order the Fender guitar dedicated to that artist or venue.

Copywriter: Jake Webber

The 2019 Young Ones ADC jury thought this was pretty cool, and they tossed out a merit award to me.
Music courtesy of Asche & Spencer
360 Video by: 360VR