Rockmount Ranch Wear

Problem: Rockmount Ranch Wear, a brand that has been around the 1900’s needed an update for today’s day and age.

Solution: Create a campaign focused on separating Rockmount from the myriad of fast fashion companies on the market while staying true to its roots, while poking at today’s trends and society.

Art Director/Designer: Shane Matula
Copywriter: Cameron Day Jr.

Product Catalog
As the saying goes, “The proof is in the pudding”. That is exactly what we had in mind with the product catalog. Our brand mantra is infused in, along with the product selection imbued with some machismo and saltiness. This became our proverbial north star.

Social Media
Carrying on with the same spirit, this led us to go into social media posts about a few of the things we think we’re all going to laugh at in a few years. Or just look plain foolish.

OOH
This led us to a blown-out print/OOH campaign using the same tone and sass which integrates seamlessly.