Spirit Airlines

Problem: Spirit Airlines is budget class airfare. Meaning they’re aren’t bougie or high class.

Solution: Create a campaign surrounding the fact that although Spirit isn’t first class travel, that doesn’t mean you can’t be first class when you land. Skip on the in-flight amenities, and you’ll land with more cash to spend on your destination. Experience the luxury of flying cheap.

Art Director/Designer/Video Editor: Shane Matula
Copywriter: Wes Andrews