SPOTIFY: THE ONE SONG

Problem: Spotify wants to remind people to listen to their music service while driving and commuting.

Solution: Remind people that for every moment in their lives, there is the perfect song. The One Song.

Art Director/Designer/Animator/Video Editor: Shane Matula
Copywriter: Julia Streller

Social Media
Social posts keep subscribers sharing their One Songs through humorous prompts.

Print
We want to create a conversation around the relatable ways music affects all of our lives, even though our special songs may be different.

Digital
Spotify’s app features a road trip game extension “The One Song Road Trip Game” that allows multiple subscribers to guess each player’s “One Song” on particular subjects. The game also generates sharable playlists and posts for social platforms.

OOH
Smart digital outdoor boards share what Spotify subscribers are playing as they drive by, creating a community Spotify feed.