Surfrider Foundation
Problem: Plastic Pollution has become a pandemic. Up to 12.7 million tonnes of plastic enters the oceans every year, threatening marine life, and ruining our beaches and surf breaks.
Solution: Get people to give a damn and know about plastic pollution, clean up their beaches, and give them a chance to get a surfboard out of it.
Art Director/Designer: Shane Matula
Copywriter: Ben Patterson
3D printed surfboard experience
With 3D printing technology, the Surfrider Foundation and Yuyo surfboards have teamed up so a surfer can now turn trash into something you can shred on. Surfers remove plastic trash from beaches and deposit in a Surfrider 3D printing machine and watch as plastic pollution is transformed into surfboards. The more a surfer contributes, the more credits they receive to get their board.
Social Media
Want to stay on your couch and clean up the beach? Yes that is possible. To promote our 3D Surfboard printer, Surfrider deploys drones and via Facebook live, where users can control the drone’s actions through reactions.
Want to start cleaning up your local beach, don’t know where to start? By becoming a Surfrider member, you can look through our survey maps and earn more 3D surfboard printer points in the most polluted areas. We’ll also give a few away for free.
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Motion Activated Conch Shell
Motion activated conch shells relay pre-recorded messages from the ocean to people passing on the beach, such as: Every single minute the equivalent of a full garbage truck pollutes our oceans. Surfrider chapters remove pollution from oceans and coastlines worldwide. Join at Surfrider.com and help protect the oceans you love.
